The total size of the Shanghai park will be bigger than the Hong Kong park, which is undergoing expansion. It’s an event that everybody is just so excited for it to happen and so if it doesn’t match expectations, it will make people upset,” Rein said. “Everybody in China is waiting for Disney to come here. “The Hong Kong Disneyland didn’t seem like it had size and the Chinese like the biggest of everything,” he said, adding that his primary worry is that the Shanghai Disneyland would not be big enough. Given that an average Chinese person did not grow up watching Disney characters such as Cinderella and Snow White, the characters lacked emotional resonance with visitors. Rein said the problem with the Hong Kong park has been that it was too small and lacked rides. In the park’s 2010 fiscal year, it suffered a net loss of HK$718 million ($92.4 million). Disney opened Hong Kong Disneyland in 2005 and suffered years of slow attendance growth and net losses.
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